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SEM focuses on prominence more so than relevance; website builders ought to regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. In November 2015, Google released a full 160-page model of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus in the direction of “usefulness” and cellular native search. In latest years the cell market has exploded, overtaking the use of desktops, as proven in by StatCounter in October 2016, where they analyzed 2.5 million web sites and found that 51.3% of the pages were loaded by a mobile system.
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